What is Digital marketing?

Hi friends. good day!! Do you ever hear about Digital marketing? Do you guys wanna know about digital marketing?

Do you have questions like-

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Today let us try to understand what digital marketing is. What is it types, advantages, and disadvantage of digital marketing through this blog? According to madam CJ WALKER ''don't sit down and wait for the opportunities to come to get up and make them" Now, what does digital marketing really be? Digital marketing is called online marketing. It is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. For example, we can see email, social media, and web-based advertising channels, search engines, mobile apps, and also text and multimedia messages. It is an act of promoting and selling products and services by using online marketing tactics such as media marketing, search marketing, and email marketing. It is a way to connect and influence the true potential customers online. Essentially if a marketing campaign involves digital communication it is called this digital marketing. It can be done online and offline and in fact, both kinds are important for a well-rounded digital marketing strategy. Consumers rely heavily on digital means to research products, for example,  I can say think google marketing insights found that 48 percent of customers start their inquiries on search engines. While 33% look to brand websites and 26% search with mobile apps. Digital marketing helps you reach a larger audience than one could reach through traditional methods and target the prospects who are most likely to buy the particular product or that item or service. Another advantage that it is often more cost-effective than traditional ads and enables you to measure success on a daily basis and change the plan accordingly. Digital marketing is vital for one's business and brand awareness, it seems like every brand has a website if they don't have their personal website at least they have a social media presence or digital ad strategy, Digital marketing, and content are so common that consumer now expects and rely on it as a way t learn about the brands. Now let's look into the types of digital marketing. 

Comprehensive Digital Marketing Activities that You Need to Know About.

Number 1- Search Engine Optimization.

It is a process of optimizing the brand's websites to rank higher on search engine result pages. Thereby increasing the amount of free traffic the website receives. 

Number 2- Content Marketing.

This term refers to the creation and promotion of content assets for the purpose of generating brand awareness traffic growth lead generation and customers.The channel that can help in content marketing strategy or blog posts E-books etc. 

Number 3- Social Media Marketing.

this practice promotes one's brand and content on social media channels so as to achieve the same targets such as increasing brand awareness driving traffic and generating leads for the business. The channel includes  Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, etc. 

Number 4- Pay Per Click.

Pay Per Click is PPC. It is a method to drive traffic on the website by paying a publisher every time your ad is clicked one of the most common types of PPC is google ads. Other channel includes paid ads on Facebook sponsored messages o LinkedIn etc.

Number 5- Affiliate Marketing.

This is the type of performance-based advertising where one receives a commission for promoting someone else product on the website. Affiliate marketing channel includes posting affiliate links from your social media account and hosting video ads through the YouTube partner.

Number 6- Native Advertising.

Native advertising refers to the advertisements that are primarily content-led and featured on a platform alongside the other non-paid content. An example is Facebook advertising.

Number 7- Marketing Automation.

It refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks that are done manually otherwise such as email newsletters social media post scheduling etc.   

Number 8- Email Marketing.

Companies use this as a way to communicate with other audiences. Email is mostly used to promote content, discounts, and events as well as to direct people toward the business website. For example blog subscription newsletters, customer welcome emails, holiday promotions to loyalty program members, etc.

Number 9- Online PR.

It is much like traditional PR but in the online space. Online Pr is the public relations work of communicators via online communication channels, The channel includes social media blogs websites, etc.

Number 10- Inbound Marketing.

It is the method that is designed to draw victors and potential in rather than outwardly pushing a brand product or service onto the prospects. It simply refers to marketing a methodology where you attract engage and delight customers at every stage of the buyer's journey they used every digital marketing technique mentioned above to create a coatomer experience that works with a customer but not against them. So I mentioned here so many types and systems of digital marketing. I hope now you know many details about digital marketing. 

Keep learning, 

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